I have really dry hair, so love the way they do deep conditions. At other salons, the stylist rushes through it and then styles the heck out of my hair afterwards. Claudia spent a long time massaging my hair and then letting the treatment sit on my head. She explained that she wouldn't fully blow dry my head because that would undo the conditioning treatment. I could see the difference for weeks afterwards. Plus, it's an amazing price for such attention!