This place is AMAZING. There are many places around my house that offer Yuko, but do not specialize in it, so I was very nervous about choosing where to get my hair straightening done. I finally decided on the Yuko salon in Beverly Hills because it's actually part of the Yuko salon chains. I got my hair done by Jeff Watanabe, and I was absolutely amazed with the results. I've had the yuko done before by a girl named Ana somewhere else, and let me tell you, my hair was frizzy afterwards and wavy in many spots. (I have jewish curly hair. It's not coarse, but its super tight curls like that of an african american). But this time, it's straight and silky and I actually go to school without even brushing my hair sometimes! It looks amazing from the moment I get out of bed! I highly recommend this place because they're easy to trust and professional! Not only that, NOBODY MENTIONED THE STACKED SHELVES OF PRODUCTS THEY HAVE TO OFFER. I was surprised and pleased when nobody tried to sell me anything!