Yes the store is beautiful it’s filled with every girls favorite stuff. Yes the prices are great. I SHOP ONLY ONLINE! here’s why...... Sadly I get the same feeling as walking in a macy’s. I jet past all the consultants = People who push to sell featuring products and make commission..... No spiffs please! I have to do most my shopping online to avoid uncomfortable workers. They also stare at you and judge your hair and makeup. Yes, mines on point rude! There’s always different people working after 3-4 months. Ulta is turning into a place where girls work for makeup discounts and the ability to look in mirrors all day. More products online, there’s always a coupon you can use and the shipping is free over a certain amount. No more “We don’t have it in stock”.