I'm not a makeup person. I'll start with that and I know that makes it seem like I'm not the best person to ask about Ulta beauty, but I do know what it means to be a commonly good person who works in the store. I'm an African American and I feel like most of the stores in this area have a way of completely walking past you as to make you feel like you're not needed or wanted in this area. In Ulta beauty my friends and I tried to talk to at least four or five of the associates to ask for foundation samples and in general small questions about the use of certain items. Every single associate we walked up to or try to walk up to walk in the complete opposite direction at the speed of light as if we were a zombie or someone with the play. After a while we decided to leave and I'm doing my best to never return. I do enjoy shopping at Ulta because they have a lot of products that I need, but this particular store can be a bit racist as our other beauty stores in the area. Sephora I'm looking at you! Just keep that in mind if you're going there and your person of color, you might not get the service that you need. If you already know what you're going to pick out though, just go get it and get it out. Don't stay in this area too long, people will hurt you.