Although I live in Deltona, I always go to the Ulta in Sanford because there employees are AWESOME. I recently went to the Orange City Ulta because it was late in the day and did not want to deal with traffic. Unfortunately, my experience was proof again that this Ulta is not where I will be spending my money as I was completely ignored. They were running a special on Hair blow dryers and I had some questions. I walked around the store carrying a boxed blow dryer -along with a bag full of other things I was purchasing- looking for an associate. Every associate I saw was with a customer - which is fine-, but no one even acknowledged me or said that they would be with me in a moment. The last associate made eye contact with me, did not say anything, but I stood there and waited for her to be finished. The customer she was with walked away and she turned her back to me and also walked away. As, I was already in the store, I brought all the blow dryers up to the check out counter and was going to ask my questions there. I stood at the register for about 5 minutes before someone came and checked out another customer ahead of me, and once again never addressed me or recognized that I was there. I left everything on the counter and went across the street to Sallys and made the same exact hair dryer purchase, minus the extra things that I was going to purchase.