10 years ago, shopping at Ulta was a special treat that I'd give myself, even if the store wasn't conveniently located for me. It was something I'd look forward to all week and I'd spend a solid hour just meandering the beautiful store. I've been to Ulta shops in at least 5 different cities, but today, I live about three blocks away from this store and I avoid it and it hurts. This store is a perfect example of why the brick and mortar store is an endangered species. Almost every time I've gone there, entire displays have been empty, lines have been sluggish, and none of the employees look happy to work there. I worked in retail for years and it pains me to say that "back in my day" we knew not to have personal gossipy conversations around customers and we absolutely never walked past them without so much as making eye contact. Ulta, DO BETTER! Pay your employees well, hire a manager who is a team leader, and FFS, learn the market well enough to keep your shelves stocked. Until then, I'll keep shopping online or begrudgingly take my business to Sephora.