I love makeup as much as the next girl and this Ulta location is full of knowledgeable people who are almost always willing to help. However, it seems really crowded in there, and it just gets worse every time I stop in. I understand they're trying to cater to all of their customers but it makes shopping really hard when 2 people can't walk in opposite directions down an aisle without almost bumping into each other. I generally have to avoid aisle altogether if 2 or more people are down there because I can't make it down the aisle, which ultimately makes me spend so much less money (good for my bank, not for the business).
Overall, I do like this store and it is full of lots of great stuff, organized, clean, and the employees are kind. My only quarrel is with the lack of space to move around!