They advertise sales but when you go in the 'sale' item isn't actually on sale.. Quite a few times I went in for specific items on sale and turns out they weren't actually on sale like they stated. When you ask for something specific, you are generally walked to the newest, latest and 'greatest' products that they are trying to push while they convince you it's what you need when it really isn't. I went in with a friend who needed something for the puff under their eyes, they showed them everything BUT what they asked for..... EVERY single thing you're looking for? You're taken over to the brand new way overpriced items. Their associates need more training, specifically on their people skills. You could literally walk around for 20 minutes not knowing where something is and I can't even tell you how many employees will walk right by you and not say a word. I've only met two helpful people at this location and I've gone a few times. The problem now is, if you DO ask for help... again, you're taken over to the brand new items that you likely can't afford seeing as how you CAME IN BECAUSE THINGS WERE ON SALE ...I'd rather order online and hope it turns out good vs go into this store. It's the closest Ulta to me and that makes me sad. It's really the younger employees that are the problem. They act like special snowflakes, especially when you don't want the product they directed you towards. ESPECIALLY when it comes to price, you get the snobbiest looks which doesn't make a potential customer feel all that great. Good thing about this joint? It's super clean.