I have always been a big fan of Ulta as a company and I have been shopping at their locations for years! But this Exton store by far has the best review in my book. I have always been satisfied with the items I buy and with their customer service. However, my last few experiences have been amazing. The employees go above and beyond to help you and genuinely care about doing so! I was just in this location the other night and had a bad day, when I was talking with the cashier she listened and gave me an extra free sample and told me to have a better night. Does not seem like a huge deal, but it really meant a lot to me as a customer! I will continue to shop at all Ulta locations, but now have a new found appreciation for this store in specific!